Eeshita Grover

Eeshita has been in the content operations field for the past 20+ years, spanning core engineering content to marketing collateral. Her interest in understanding and leveraging the skills of storytelling has helped her rethink product content strategy, including go to market methods and content marketing. Creating and showcasing content, designing a metadata strategy, and measuring content success over all viable channels keeps her busy in her role managing product user content and communications. She leads omni-channel delivery of user-focused content on the corporate website, social media, and in product collateral and documentation. Eeshita is also heavily involved in establishing a metadata strategy for Cisco content to enable rich, meaningful analytics.